I can not remember a time when I wasn’t interested in Fashion. I knew this industry was mine to call home, knew this was the space where I wanted to contribute. I'd always find myself browsing the boys' section of almost every store I walk into and feeling at ease. I love selecting items for my guy friends, I love when they call me for style advice, I love flipping through mens magazines and seeing the work that goes into creating these masculine garments and the details behind the seemingly effortless campaigns for each piece. I just love menswear. I think my obsession with mens clothing stems from my need to be in control and the belief that all men should wear what I (and other women) want to see them in. I already know what my future husband and twin boys (wink wink universe) will wear for our annual holiday cards & all occasions in between. See? Control lol

GROOMHER is my ode to men everywhere, to show my appreciation for all that you are. While expressing that affection through design, I wanted it to be known that a female is driving this company, hence the hard to miss “HER” in the brand's spelling. I also needed to add a little bit of me, so that “H” in Groomher is actually silent as is the “H” in my first name. Say it with me…GROOMHER. / ˈgrü-mər /

This brand is for cool, stylish, comfortable men. Welcome fellas. Here's to you!