Make Noise // Apply Pressure // Go Big Or Go Home // Trust Your Gut // Take The Leap // Push Hard // Block Naysayers // START.

Handle with Care

Each item is created with love so go the extra mile & do more than what you're told by the care label

I think my obsession with menswear is a combination of my need to be in control plus the belief that all men should wear what I (and other women) want to see them in. GROOMHER is my ode to men, to show my love & appreciation for all that you are. While expressing that affection through design, I wanted it to be known that a female is driving this company, hence the hard-to-miss "her" in the brand's spelling. The silent "H" mimics my first name, so there's a bit of me in there too. Say it with me...grü-mər. I built this for the cool, stylish, and comfortable men. Hey Handsome, here's to you!

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